About Us

Auton & Co was founded in 1998

• Our mission is to help our clients develop and deliver a competitive edge for their brands in an increasingly cluttered global marketplace
• Developing the brand insight to drive positioning and communications strategy/execution is a particular passion for Richard Auton and his team of industry 'heavyweights'
• Our main tool is qualitative research and we pride ourselves on our interpretation - extrapolating from 'what consumers say' in research to what that means in the 'real world'